If you had told me years ago that I’d be in the rug business, I probably would have laughed. It really started after my husband and I bought our first home. We were newly married, just starting out, and trying to make our house feel like ours. I quickly realized how hard it was to find a rug that checked all the boxes. I wanted something beautiful, something with character, but also something that could actually handle real life.
I remember walking through Scott Antique Markets and completely falling in love with vintage Turkish rugs. The colors, the texture, the way they felt like they had a story behind them. They were everything I wanted, but they weren’t exactly in our budget at the time. And at that point, there really wasn’t an affordable way to buy handmade rugs. It just didn’t exist.
So like a lot of people, we made do. We cycled through machine-made rugs from big box stores that never held up, replacing them every few months. It started to feel incredibly wasteful, constantly throwing them away and starting over, especially with a stubborn English bulldog who seemed determined to ruin every single one we brought home.
At some point, I remember thinking why doesn’t something exist that has the look and feel of these rugs, but is actually made for everyday life.
When I started, the rug world looked very different. It was often a more traditional, male-dominated business, the kind where someone would show up with a truck of rugs and roll them out in your home. Around that same time, Instagram was just starting to grow, and I didn’t really see anyone doing this in a more personal, direct-to-customer way, especially not women.
I started ordering small batches of vintage Turkish rugs from overseas, just pieces I loved. I was spending a few hundred dollars at a time, no backing, just figuring it out as I went. I would post them on Instagram and they would sell, and at first I was literally dropping them off on people’s porches locally. Then people started asking if I could ship, and it just kept growing from there.
At the time, I was also working a full-time corporate job during the day, so most of this was happening late at night. I would stay up until 3 or 4 in the morning building my website, ordering rugs, and communicating with weavers and vendors.
As it grew, people started reaching out with specific requests. I was essentially sourcing rugs one by one for people, “I’m looking for a red rug, around 8x10,” and trying to match them with what I could find. I would spend hours digging through thousands of Dropbox files from vendors overseas, just trying to find the right piece for one person. The challenge was that vintage rugs rarely come in standard sizes, so we were constantly working around odd dimensions, layering, or making something almost fit, but not quite. That gap is really what led to the next step.
Instead of continuing to search for what didn’t exist, I started designing my own rugs. Pieces that hold onto that same timeless, collected feeling, but are made to order, customizable down to the inch, and designed to actually be lived on. Wine spills, dogs, kids, crayons, all of it.
From the beginning, I worked directly with artisans to bring these rugs to life, but I was incredibly picky about who I worked with. Over time, I tried dozens of weavers before finding the ones that met the level of quality I was looking for. Not all rugs are made the same, and details like using 100% New Zealand wool, tighter knot counts, and true hand-knotting make all the difference. That commitment to quality is still at the core of every rug we produce.
What started with a dog has turned into life with a little girl, and that belief hasn’t changed. Rugs should be both beautiful and durable. Something that grounds a room, but can handle the life happening on top of it.
Milagro means miracle, and to me it has always been about creating something meaningful. A home that feels collected, layered, and personal. Mixing old with new. Honoring tradition while still making it your own.
